At a 2015 tech conference, song identification app Shazam revealed the data they use to accurately predict within a month whether a song will become a US Billboard number one. Nearly all successful songs follow the same pattern: they convince people to pull out their phones and identify it within the first 10–20 seconds of starting.
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Being able to quickly connect with listeners is the basis of Spotify’s business model for artists who share their songs on the platform. A song needs to be played for 30 seconds to count as a single stream and for payment to be issued. The way a song starts has always been important in pop, but now it seems more crucial than ever in music production.
In this article, I’ll show you six creative ways to start your song so it cuts through the noise and gets listeners to pay attention.
1. Set the scene
Starting a song with a field recording or soundscape can transport listeners to a real or imagined space before the first note even hits. Room tone, mic feedback, and drummer count-ins are a few common examples used in rock and indie music. Electronic music often employs spacey drones and bleeps to conjure up images of the future. Recordings of nature, like water and birds, work well to calm listeners before a downtempo song.
Kavinsky’s “Nightcall” quickly sets a mysterious atmosphere with a phone call and wolf howl. Like the start of a good detective novel, this intro gives listeners something to wonder about, like “who is making the call?” and “who are they calling?” These questions are answered in the lyrics that kick in just over the 30 second mark. Spoiler alert: it's a guy calling a girl to tell her how he feels.
UK producer Floating Points takes a similar, but more playful approach on “King Bromeliad.” It opens with party chatter and a live recording of the song being played in a club before switching to the true, hi-fidelity version. This flings listeners into the song, but it takes about 40 seconds to happen, which is quite long in pop music time. If you want put out a song with commercial potential, keep scene-setting to a maximum of 10 seconds.
2. Re-sample
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Coming up with new material for a song intro can be time consuming. If you feel stuck at this stage, use information already in your song and chop it up. It will save the headache and still sound great.
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Pharrell and Chad Hugo do this all the time. Almost all of their biggest hits start with a four count loop of the first beat. Listen below to the example I put together to demonstrate this. It's much more exciting than a clean start and is radio friendly too.